Jugaad Clash between Sulekha and Exide Insurance

Its common in India to find two super star movies to come on screen together. But same concept which looks like copy of one another in advertising is brand new! Its here , the start of 2016 Jan brought two different agencies ad on "Jugaad" concept within 3 days which looks almost similar.

First have a look at Sulekha Ad #AntiJugaad

Looks to be a fair competitor for awards this year! when Sulekha is in need of such a brand victory.
The video got released on Jan 8 in youtube and even started appearing in TV.

Then came Exide life insurance with another ad using Hashtag

#NoMoreShortCuts
Have a look at Exide ad now

at the end of ad if you feel its copied then you are among thousands who had the same thoughts!! Listen Even you are thinking same as others !! 

Exide has cleared that both ad agencies are different and its just accidental. Exide ad has been created by Autumn Worldwide  and Sulekha by Ogilvy and Mather India. 

Its rare case where thoughts clashes!! it has happened here!! making both Exide and Sulekha to reply to each and every comment from viewers stating its accidentally hit both ad agencies minds.
Here is the snippet from Exide comment.

So what do you think Exide should have done? 

Take Back Ad?To encash Jugaad clash ?

!!!!!!!Left to you!!!!!!!