Adjustment of Revenue in Google way! With Google contributor and Music Key
Adjustment of Revenue in Google way! With Google
contributor and Music Key
Google Premium – Google turned back
Google,It is free… Sorry it was free. Till the date
Advertisers used to pay Google and users used to get the search content for
free.
But it is not the case from now on; At least for few. Google
has become premium application with the introduction of Google Contributor and
Music Key where users are going to pay for ad free search results.
So what is Google
Contributor?
Google Contributor is
a premium service by Google where Google does not show up Ads when you are
accessing few content sites. Yes that’s right. It is not new for you. We
have seen this in many apps of Android and IPhone. Many apps provides two
variance of Apps one with Ads and free download for user and the later one is
with nominal amount of download charge and Advertisement Free. Same concept but
by search giant.
Thing to wonder about
Yes! There is a thing to wonder about in this act. Google
states that the money given by you would be given to Content provider and in
return he says “Thanks” to you. Well
this is quite new. If not a new idea, at least with this combination a unique
and new idea to hit the market. So Google is changing its revenue structure and
getting into a trial business.
If Data flows in one direction, money flows in reverse order. Google used to converts user clicks to money, but now some users are converting themselves to be fluid cash for sites.
Who are these content sites who are ready to say thank you for the money
user offered?
Currently there are around 10 partners as per Google like UrbanDictionary.COM,
The Onion, Science Daily, Imgur, wikiHow and Mashable and so on. Although not
confirmed news, the statement prevailing is Google keeps the subscription
amount from these sites and gives the residue back to the sites.
How will Google contributor affects its stakeholders?
For partner sites
·
The user has already paid his subscription for
ad free sites. So he might try to utilize these sites itself in search of
content than going for any other sites. This is the relationship that Google is
building over User and Site. Definitely number of clicks would increase.
·
The site does get money with ads with non-premium
customers. So it need not rely on Contributor model alone. It is just a
parallel revenue model.
For User
·
It brings you an attitude that you are not here
for free. You are paying the right people for their content although middle man
eats few beans.
·
It is really great to imagine few sites which
does not show the cheapest flight rates, or product from Amazon, if not 1.99$
Domain offers.
For Google
·
Till now money used to come from one side. From
now on it is two sides. Obviously a profit scale under CSR name.
·
Better partner relationship. You get content to
place in search screen if the treaties goes fine.
Google
Contributor is a WIN-WIN situation for all its stakeholders.
Where Google Contributor might lead to?
Partner Sites
·
Partner sites of Google might start posting more
and more ads to non-premium customers to create an indirect pressure to turn
user to donator.
·
The number of visits algorithm might get new
introduction of “free customer’s visits” as paid customer is no more of use for
advertising agencies.
·
If the Premium model looks to be quite good for
sites they might shutdown the free service and may move out of Google Contributors
and work as paid content sites.
Users
·
Gets into crowd funding mindset.
·
Might read poor quality article for price and
some other free site would be giving better content. It really causes
irritation when someone else does not utilize your money properly. Some may
lead these to legal actions.
Google
·
Google gets the premium base of beta testers for
all its future products. It is easy to get the choice of 100 and it is not as
valuable as the reaction of 10.
·
Services like Android ,Maps are in need of crowd
funding to break the earth with record. This might be an initial step.
YouTube Music Key
Those yellow lines which used to come once in every 10
minutes of 2 hours movie can be erased now. An Ad free entertainment is nothing
but music Key, or is it the other way round? J
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